Primal Home Solutions Privacy Policy
Effective Date: October 1, 2025
Thank you for using Primal Home Solutions!
This Privacy Policy describes how Primal Residential Properties, LLC (“Primal Vacation Rental Management,”, “Primal Home Solutions,” “we,” “us,” or “our”) collects, uses, processes, and shares your information, including personal information, when you visit the Primal Home Solutions website, including any subdomains, or any other websites or platforms through which Primal Home Solutions makes its services and information about its services available on any type of device (collectively, the “Website”).
This Privacy Policy also explains the choices you have regarding the management of your personal information. We value your trust and understand the importance of protecting your privacy. Our goal is to provide you, as a consumer (“you” or “your”), with clear tools to understand and control the collection, use, and sharing of your personal information.
Changes to This Privacy Policy
Primal Home Solutions reserves the right to modify this Privacy Policy at any time. If we make revisions that change the way we collect, use, or share personal information, we will post those changes in this Privacy Policy and notify you through appropriate means, which may include:
A prominent notice on our Website, or
Direct communication via email or other channels.
Changes will only apply to personal information collected after the revised Privacy Policy has been posted. To the extent permitted by applicable law, your continued access to or use of the Website following notice of material changes constitutes your consent to such amendments and modifications. Where required by law, we will provide separate notice or obtain separate consent for changes to our privacy practices.
We recommend that you review this Privacy Policy periodically to stay informed of any updates or changes. The effective date of the most recent version will be indicated at the top of this Privacy Policy.
Information We Collect and How We Use It
The Types of Information We Collect
For the purpose of this Privacy Policy, when we use the term “personal information” we mean information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or device.
For individuals who become a registered user of the Website or otherwise transact on the Website, this includes information such as:
Email address, telephone number, home address, and zip code
Credit card information, birthday, transaction history, home value, home location
Other information we collect may include marketing and behavioral information, such as:
Behavioral or demographic attributes, when tied to personal information
Transactional data based on past purchase behavior, when tied to personal information
Data from marketing opt-in lists, consumer surveys, or publicly available information
Unique IDs, such as cookies or device identifiers
Internet Protocol address (“IP address”) and information derived from it, such as geographic location
Device information such as HTTP headers, browser type and version, operating system, user-agent strings, and information from mobile apps
Demographic information not tied to personal information, such as age, gender, and income range
Behavioral data about your interactions with the Website or apps, such as advertisements clicked, websites visited, date and time of activities
Web searches used to locate and navigate the Website
How We Collect Information
We collect information from you in several ways, including:
By Asking: We may collect personal information when you voluntarily provide it, such as when registering on the Website, joining as a homeowner, joining our partner network, or booking travel online.
Cookies: Cookies are small text files on your device that allow us to identify you as a unique user. We use cookies to:
Measure activity on the Website
Personalize your experience
Remember preferences and track progress on requests
You may set your browser to reject cookies or manually delete cookies, but this may affect access to some Website features.
Web Beacons: Web beacons are electronic files that allow us to count and recognize users on a page, or measure responses to emails. You can avoid web beacons in email by displaying only the text portion of the email.
Web Server Logs: These logs record activity created by the servers delivering our webpages, including search terms, links clicked, browser information, IP addresses, and cookies.
Geo-Location Technologies: With your consent, we may collect your device location. You can request that we do not collect location information by contacting us.
Social Networking Sites: Logging in through shared sign-in services (e.g., Facebook Connect) allows us to access information from that service, such as your profile, friend list, and profile picture.
Enhanced Information: We may enhance the personal information collected with additional information from third-party sources.
Third-Party Data Sources: We may receive marketing information from vendors, commercial partners, data providers, and data partners. This can include information from customer lists, website memberships, or proprietary modeling and matching technologies.
How We Use Information
We primarily use personal information to provide products, services, and information that may be of interest to you. Examples include:
Completing or processing transactions and sending confirmations/receipts
Fulfilling booking requests and assisting with travel planning
Providing information regarding vacation rental homes and bookings
Recognizing you when you return to the Website
Sending updates about your account, products, or services
Answering questions and responding to customer service requests
Monitoring Website usage and performance, determining usage patterns, and improving usability
Enhancing user experience by diagnosing problems and optimizing functionality
We may also use personal information for advertising and marketing, including:
Presenting targeted advertisements on the Website and other sites
Analyzing the effectiveness of advertisements
Marketing new products or services to you
How We Share Information
We may share information about you in the following ways:
Service Providers: Third-party service providers may perform business functions for us, such as:
Fulfilling booking transactions (e.g., arranging housekeeping)
Maintaining databases and analyzing customer data
Preparing and distributing communications
Responding to inquiries
Law Enforcement and Legal Process: We may disclose information if required by law, court order, or if necessary to protect rights, property, or safety.
Permitted by Law: We may share information as required or permitted by law, including with governmental entities or in response to subpoenas.
Business Transition: In the event of acquisition or transition, your information may be transferred to the acquiring entity.
Behavioral Advertisers: Third-party advertisers may use cookies or web beacons to provide interest-based advertising. You may opt out via the Network Advertising Initiative or Digital Advertising Alliance.
Marketing Initiatives: Third-party partners may assist with offline and online marketing campaigns, including advertising and personalized communications.
Partner Companies: We may share information with carefully selected partners whose products or services may interest you.
Blogs, Online Postings, and Testimonials: If you submit content publicly, it may be viewed, collected, and used by others.
How We Secure Personal Information
We implement physical, technological, and organizational safeguards to protect against loss, misuse, or unauthorized access or disclosure. We require third parties to maintain confidentiality of information shared with them.
While we strive for security, no measures are perfect. You can help by:
Protecting your passwords
Not reusing passwords across multiple platforms
Promptly notifying us of lost or stolen credentials
Limiting the Way We Share Your Personal Information
Data Access and Portability: You may request copies of personal information held by us or transmitted to another service provider where technically feasible.
Data Retention and Erasure: We retain information as necessary to fulfill contracts, comply with legal obligations, prevent fraud, and protect safety. Publicly shared information (e.g., reviews) may remain visible. Residual copies may exist in backups.
Withdrawing Consent/Restriction of Processing: You may withdraw consent to personal data processing or limit processing under applicable law. Withdrawal does not affect prior lawful processing.
Opting Out of Email Communication: You can unsubscribe from marketing emails via the “unsubscribe” link. Required transactional emails or account communications may still be sent.
Communication, Rights, and Miscellaneous
How We Communicate With You
If you have any questions or concerns regarding this Privacy Policy, or if you would like to opt-out or unsubscribe from our use of your personal information, you may reach us by email at: opt-out@primalhomesolutions.com (Attn: Privacy).
If we need, or are required, to contact you concerning any event involving your personal information, we may do so by email, telephone, or mail.
Your North Carolina Privacy Rights
The North Carolina Consumer Privacy Act (NCCPA) refers to proposed legislation in North Carolina, most recently reflected in Senate Bill 757, introduced in March 2025. If passed, this legislation would grant consumers certain rights regarding their personal information, including:
Data Rights:
Right to know if your data is being processed
Right to access your data
Right to correct inaccuracies
Right to delete your data
Right to obtain a copy of your data
Opt-Out Rights:
Right to opt out of the sale of personal data
Right to opt out of targeted advertising
Right to opt out of certain types of profiling
Business Obligations:
Provide privacy notices
Implement reasonable administrative, technical, and physical data security measures
Follow a privacy-by-design approach in processing personal information
Exemptions:
Data solely used for completing payment transactions
Data collected by nonprofits serving victims of certain crimes
If passed, we will not discriminate against you for exercising any NCCPA rights, including by charging different prices or providing different quality of services, unless those differences are related to your information.
How to Exercise Your Rights:
To exercise access or deletion rights, submit a verifiable consumer request via:
Postal Mail:
Primal Residential Properties, LLC
Attn: Legal Department
2920 Forestville Road, Ste 100 PMB 1272
Raleigh, NC 27616
You must verify your identity before your request can be processed. You may designate an authorized agent registered with the North Carolina Secretary of State to make a request on your behalf.
Sales of Personal Information:
Primal Home Solutions has not sold personal information to third parties in the past 12 months. We may allow third parties to collect personal information through the Website and share information for business purposes as described in this Privacy Policy.
You may opt out of future sales of your personal information by sending an email to: opt-out@primalhomesolutions.com
Miscellaneous
Shared Accounts: If you share an account with another person, your privacy settings and choices will apply to everyone on the account.
Children: We do not intentionally collect information from children under 18, nor do we target marketing to them.
Other Websites: The Website, emails, or applications may link to third-party websites. We are not responsible for third-party content or privacy practices. We encourage you to review the privacy policies of any third-party websites before providing personal information.
International Operations: Primal Home Solutions is based in, and the Website is hosted in, the United States of America. If you provide personal information from outside the U.S., that information may be transferred to and processed in the U.S. By providing personal information, you consent to this transfer and to the collection, use, and sharing described in this Privacy Policy.
Effective Date
This Privacy Policy is effective as of October 1, 2025. Primal Home Solutions reserves the right to update or modify this Privacy Policy at any time. Any material changes will be posted on the Website and, where appropriate, we may provide additional notice, such as via email or other direct communication. Continued use of the Website after such updates constitutes acceptance of the revised Privacy Policy.
Contact Information
If you have any questions, concerns, or requests regarding this Privacy Policy, please contact us:
Email: opt-out@primalhomesolutions.com (Attn: Privacy)
Postal Mail:
Primal Residential Properties, LLC
Attn: Legal Department
2920 Forestville Road, Ste 100 PMB 1272
Raleigh, NC 27616
Acknowledgment
By using the Primal Home Solutions Website or any of our services, you acknowledge that you have read, understood, and agree to the practices described in this Privacy Policy.